RICE UNIVERSITY
Fall Semester 2006
Management for Science and Engineering
NSCI 610 - ENGI 610
T-TH 5:00 - 6:30 PM; Butcher Hall 180
Module 4: Marketing in High Technology Organizations
Ms. Susan Wilkinson - Marketing Director Mednet Inc.
Session |
Date |
Topic and Assignment |
| 1 | Oct. 31 | Presentation: Marketing Medical Devices from the Laboratory to the Consumer Power Point Presentation: High Tech Marketing |
| 2 | Nov. 2 | Case Study: Medtronic "We've Got Rhythm! Medtronic Corporations's Cardiac Pacemaker Business" (HBS 1997) - Email janem@rice.edu for PDF reprint |